Giggs Core Values - G.R.E.A.T. B.A.S.E.

At Giggs, we believe that what sets us apart isn’t just the work we do but the values that guide how we do it. From backstage to showtime, these principles reflect the essence of who we are and the standards we strive to uphold every day.

Here’s an inside look at our Giggs Core Values - G.R.E.A.T. B.A.S.E., the pillars that drive us to serve the live event industry with passion, professionalism, and purpose.

G - Good Hang

In an industry built on trust and camaraderie, being a “Good Hang” is non-negotiable. It means showing up as someone others want to work with—personable, approachable, and genuinely invested in building connections.

Mantra: Be someone others want to work with and be around. Listen, care, and foster community wherever you go.

R - Roadie Resilience

Much like roadies who adjust to unexpected challenges on the fly, we embrace every hurdle with grit and resourcefulness. Whether it’s a last-minute change or a complex problem, we stay flexible and rise to the occasion.

Mantra: Stay flexible, stay strong through challenges.

E - Early to Load-In

Being punctual and prepared sets the stage for success—literally and figuratively. From timely communication to proactive problem-solving, we ensure we’re always ready to tackle what’s next.

Mantra: Be prepared. Be punctual. Be the pro everyone can count on.

A - Always Advancing

“Advancing” in industry terms means planning ahead and anticipating needs. At Giggs, we adopt this mindset to foster personal growth, refine our processes, and innovate within the live event space.

Mantra: Keep learning, growing, and moving forward.

T - Tight Mix

A great mix—whether it’s on stage or in a team—requires collaboration and communication. By working together, we ensure every element of the workflow fits seamlessly, delivering results that resonate.

Mantra: Work together, thrive together.

B - Backline Integrity

Just as the backline holds the foundation of a performance, integrity keeps our operations solid. We commit to honesty, fairness, and doing what’s right—even when no one is watching.

Mantra: Integrity first, always.

A - All Access

“All Access” means breaking down barriers and creating space where everyone feels valued, heard, and part of the team. We’re stronger together when every voice contributes.

Mantra: Create space for everyone to thrive.

S - Soundcheck Ready

Being “Soundcheck Ready” is about striving for excellence while embracing adaptability. It’s ensuring the essentials are in place and fine-tuning along the way.

Mantra: Deliver your best, iterate, and adapt as needed.

E - Encore Mentality

Like a show-stopping encore, we aim to leave a lasting impression. Going above and beyond is in our DNA, and we’re committed to delivering extraordinary experiences that keep people coming back.

Mantra: Go above and beyond. Leave a legacy.

At Giggs, these values aren’t just words on paper—they’re the compass guiding how we serve professionals and employers in the live event industry. Whether you’re backstage at a concert, building connections through our platform, or navigating the uncertainties of gig life, we’re here to embody these principles and help you succeed.