The Giggs Podcast: #15 Chris Thacker | Calm in the Chaos

Welcome to The Giggs Podcast! Giggs is the career platform for live event professionals. We're starting this podcast because there's not nearly enough content out there about what it really takes to be on the road. Whether you're an aspiring tour manager, a seasoned backline tech, or just getting started in the business, this podcast is for you. We're taking you behind the scenes to explore the highs and the lows of life gigging on the Giggs Podcast. 

On this episode of the Giggs Podcast, we chatted with Chris Thacker, a music industry veteran whose career spans from guitar tech to tour manager—and now co-founder of Stage Water, a mission-driven canned water brand.

Listen to the whole episode now! Click here to listen on Spotify, Apple, or YouTube!

From Civil Engineer to Guitar Tech: A Lucky Break

Chris didn’t plan on a music career. After getting laid off as a civil engineer, he found himself on tour with Butch Walker, thanks to a push from his brother. What started with string changes and problem-solving backstage quickly evolved into bigger gigs, including tours with Train, Pink, and eventually Dierks Bentley. His career took off after small but smart moves—like buying Sharpies for a tour manager in need.

“All I ever wanted was to see the world through music,” Chris says. And he did just that—touring across Europe, working with major artists, and picking up critical backstage skills along the way.

Life on Tour: Staying Calm Under Pressure

In Chris’s world, things can—and do—go wrong. Whether it’s a faulty amp mid-show or a beer-chugging fan onstage, staying calm and communicative is essential. “In moments of chaos, people look for peace and confidence,” he explains.

Chris shares how working as Dierks Bentley’s tour manager has kept him connected to the heart of live events. Rather than hiding in the office, Chris helps out on stage—whether it’s guiding fans from the pit or troubleshooting sound issues.

Founding Stage Water: Giving Back to the Music Industry

The pandemic was a wake-up call for Chris. When gigs disappeared, many entertainment workers—most independent contractors—were left without support. To help address this, Chris co-founded Stage Water, a black-canned beverage that donates 15% of profits to organizations supporting entertainment workers.

“This industry steps up during crises, but there was no safety net for us during COVID,” Chris says. Stage Water aims to provide ongoing support, with a full product launch scheduled for 2025.

Lessons Learned: Communication is Key

Through years on the road, Chris learned that the key to success is clear communication—whether with a tour crew or family. “Overcommunicating might feel excessive, but it prevents misunderstandings,” he says. He credits Dierks Bentley’s crew for fostering a strong culture of trust, built on open dialogue and mutual respect.

Key Takeaways

• Seize Opportunities: Chris’s career shift shows how the smallest moments—like offering a Sharpie—can open big doors.

• Stay Calm and Adapt: Being a steady presence backstage makes all the difference in high-pressure situations.

• Support Your Crew: Stage Water isn’t just a product; it’s a way to give back to the entertainment workers who keep the industry running.