The Giggs Podcast: #21 Joanne Croxford & Suzi Green - Live From Lititz | Sobriety, Wellness, and the Power of Ego

Welcome to The Giggs Podcast! Giggs is the career platform for live event professionals. We're starting this podcast because there's not nearly enough content out there about what it really takes to be on the road. Whether you're an aspiring tour manager, a seasoned backline tech, or just getting started in the business, this podcast is for you. We're taking you behind the scenes to explore the highs and the lows of life gigging on the Giggs Podcast. 

At THE Conference: Live At Lititz, Giggs CEO Nikki Sanz sat down with Joanne Croxford. A seasoned tour professional, Joanne has worked with legendary acts like Duran Duran, Robbie Williams, Sia, and Anastasia. Beyond her impressive career, she’s a trailblazer in mental health advocacy and sobriety support within the live event industry.

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Starting from the Ground Up

Joanne’s journey began in the bustling offices of a music management company in London, where she worked as a receptionist. This role offered her a front-row seat to the complexities of the music world. “I knew how people liked their tea and coffee,” she recalls with humor. From these humble beginnings, Joanne’s curiosity and dedication propelled her into assisting major artists like Robbie Williams and Sia, where she managed everything from MySpace pages to merchandise creation.

A Turning Point in Berlin

Despite her early success, Joanne’s move to Berlin marked a dark chapter. Immersed in the city’s nightlife, she sought connection in the wrong places. The spiral led her to a breaking point, but with the support of a mentor, she found her way into recovery. Joanne left the industry temporarily, working in a bakery in Germany and learning German as she built her foundation for a sober life. By February 27, 2010, she committed to her sobriety—a milestone she continues to celebrate.

Championing Mental Health and Sobriety

Joanne returned to the UK with a mission: to bring her lived experiences to the forefront. She worked in mental health services and eventually joined Music Support, a charity dedicated to helping music industry professionals. Today, Joanne co-leads Roadies in Recovery, a peer support group providing accountability and connection for professionals navigating sobriety. From virtual meetings to sober tables at industry events, her work proves that the music industry and sobriety can coexist beautifully.

Looking Forward

Joanne’s vision includes fostering a culture where recovery is normalized and celebrated. Her journey is a testament to resilience, proving that even in an industry often associated with chaos, clarity and connection are possible.